045 Holiday Cards


(Office ambience)

C:Hi Amy,你也去吃饭吗?

A:As a matter of fact, I am. Would you like to join me?

C:好啊。Amy, 圣诞节马上就要到了,你说我是不是应该对客户表示表示呀?

A:Time is short for the American holidays, but it's not too late if you start on it now.


A:You should send holiday cards to all your clients and colleagues.


A:Before you get too carried way with relief, it's not that simple. You need to personalize your cards or you have wasted your time and money.


A:By writing a short note on each one and signing your name.


A:Here we are at the restaurant. Let's continue our conversation over lunch.




A:Because you want each client to feel special. You do that by taking the time to write a few words, and by adding your name in your own handwriting.


A:You can say, "Thank you for your business this past year" or "I look forward to working with you again in 2008."


A:You can be more creative or specific, like saying, "It was great to work with you on the project in Washington DC" or whatever is special in your dealings with your client...


A:Sorry to tell you this, but computer-generated labels would ruin the effect and your effort to personalize your cards. Believe me, it's worth the effort.


A:Good point. Holiday cards that arrive after the fact are detrimental to your professional image.

C:Amy, 你能不能再重复一下寄贺卡的注意事项呢?

A:Of course. Buy the best quality that your budget allows. Write a few words by hand and sign your name. Make sure your greeting arrives at least a week before the holiday.

C:谢谢你,Amy, 看来我得赶紧动手了。