[ti:Facebook to Provide More Details about Political Advertising] [by:www.51voa.com] [00:00.00]更多听力请访问51VOA.COM [00:00.04]Facebook's parent Meta says it will start providing more details [00:07.08]about how advertisers target people with political advertisements. [00:14.84]The company's recent announcement follows years of criticism [00:20.52]that social media companies are not open about how campaigns, [00:26.32]politicians and special interest organizations target specific groups. [00:34.12]Critics have expressed concern that the groups [00:38.64]have been targeted with ad messages [00:42.12]that are misleading or seek to politically divide citizens. [00:48.84]Meta said it will start releasing details in July [00:53.88]about the demographics and interests of people targeted with ads [01:00.16]running on its Facebook and Instagram networks. [01:04.88]The company said it will also share how much advertisers spent [01:11.80]in an effort to target people in different U.S. states. [01:16.92]Meta's vice president of business integrity, Jeff King, [01:22.64]announced the change in an online statement. [01:26.68]The decision will permit data about advertising targeting [01:32.48]to be examined and publicized, he said. [01:37.20]Such ads could be related to social issues, elections and politics. [01:45.24]"We hope to help people better understand the practices [01:50.80]used to reach potential voters on our technologies," King added. [01:57.28]The announcement said Meta will provide researchers [02:02.56]with new details about the interest groups advertisers chose to target. [02:09.28]The new details could provide information about how politicians [02:15.36]might choose to spread misleading [02:18.40]or controversial political messages among different groups. [02:23.72]Some interest groups and Democratic politicians [02:28.68]have long argued that misleading political ads [02:33.20]have heavily targeted Spanish-speaking populations. [02:38.52]The information will be available in Meta's ad library. [02:44.44]The library is a public record that already shows how much companies, [02:50.56]politicians and campaigns spend on each ad [02:55.48]run on Meta's social media services. [02:59.28]Currently, anyone can see how much ad money has been spent. [03:05.64]The library also shows the ages, [03:08.76]gender and states or countries an ad is shown in. [03:13.92]The new, detailed information will be available across 242 countries [03:21.72]when a social issue, political or election ad is run, Meta said. [03:29.72]The company earned $86 billion during 2020, [03:35.04]the last major U.S. election year. [03:39.08]Experts say Meta's profits are closely linked [03:43.92]to its highly detailed ad targeting system. [03:48.44]They say Facebook's ad system is so customizable [03:54.04]that it is possible for advertisers to target a single user [03:59.88]out of billions of people using the service. [04:04.00]I'm Bryan Lynn. 更多听力请访问51VOA.COM